Up, Up and Away - The Restaurant Marketing Podcast

Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!”

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Episodes

Wednesday Nov 06, 2024

Loyalty programs are all the rage in the restaurant industry. But are they worth the hype? In this episode, we dive deep into the world of loyalty programs, exploring the benefits, drawbacks, and best practices for implementing a successful program.
We'll discuss:
How to determine if a loyalty program is right for your restaurant.
The different types of loyalty programs and their pros and cons.
Tips for creating a loyalty program that drives customer engagement and repeat business.
The importance of tracking and analyzing loyalty program data.
The impact of points and freebies on customer loyalty.
Join us as we unravel the secrets of building a loyal customer base and taking your restaurant to the next level.

Local SEO for Restaurants

Wednesday Oct 30, 2024

Wednesday Oct 30, 2024

Join us as we delve into the world of local SEO and discover how to boost your restaurant's online visibility. In this episode, Rev talks about the strategies and tactics to attract more local customers and drive sales.

Friday Oct 11, 2024

Arun and Rev talk about strategies and tactics for successful marketing on food delivery platforms. Our special guest, Kelly Grogan, founder of CRUMBS, a leading firm specializing in boosting revenue for hospitality businesses, also shares her valuable insights and expertise.
The Speakers in this episode:
Arun AV: Founder and CEO of Qubriux, a leading provider of restaurant marketing solutions.
Rev Ciancio: Hospitality marketing consultant, tech evangelist, and co-founder of Handcraft Burgers & Brew.
Kelly Grogan: Founder of CRUMBS, a firm specializing in boosting revenue for hospitality businesses.
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Thursday Sep 26, 2024

In this episode, Rev and Arun continue talking about the effects of Email Marketing. If you haven't listened to Part 1, then listen to the previous episode before listening to this.

Wednesday Sep 25, 2024

Email marketing still remains a powerful tool for restaurants to reach and engage their customers. In this episode, we'll discuss the best practices for creating effective email campaigns, automating your marketing efforts, and building a loyal email list.
Key Talking Points:
The importance of email marketing for restaurants
Building and growing your email list
Crafting compelling email content
Email automation and personalization
Measuring email marketing success
Tune in to learn how to leverage email marketing to drive customer loyalty and boost your restaurant's bottom line.

Wednesday Sep 18, 2024

Retaining customers is as important as acquiring new ones. Social media offers a powerful platform to build relationships, foster loyalty, and encourage repeat business. In this episode, we'll delve into the strategies and tactics that restaurants can use to leverage social media for effective retention marketing.

Monday Sep 16, 2024

In today's competitive restaurant landscape, offering discounts can be a powerful tool to attract new customers and retain existing ones. However, indiscriminate discounting can erode your brand value and margins. In this episode, we'll explore the art of discounting and discuss strategies to use discounts effectively to drive revenue and profitability.

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