Up, Up and Away - The Restaurant Marketing Podcast

Up, Up and Away, the podcast that is saving the world from bad marketing. Join us as we dive deep into the latest trends, strategies, and tactics to help your restaurant take flight. From social media to email marketing and everything in between, we’ve got you covered. Tune in for expert insights, actionable advice, and a whole lot of fun!”

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Episodes

6 days ago

In this episode, Rev Ciancio spills the beans on a TOP-SECRET meeting with a Meta Instagram Growth Advisor! He's sharing game-changing tactics – things he's personally tested and confirmed to actually work. This isn't your typical "influencer advice" – this is the real deal.

Thursday Mar 13, 2025

Tired of crickets chirping in your restaurant during the week? 🦗💰 We get it. Weekday slumps are a killer. In this episode of Up, Up, and Away, we're serving up the real strategies to boost sales when business is slow. No fluff, just actionable tips from Qubriux's Arun and hospitality guru Rev. Let's turn those slow days into payday!
#qubriux #podcast #restaurantmarketing

Monday Feb 24, 2025

Gift cards: a restaurant's best friend or a marketing flop? This episode dives into the world of gift card programs, exploring whether they're worth the effort for independent restaurants. A New York restauranteur shares their skepticism, prompting a deep dive into what makes a gift card program successful. The discussion covers ideal restaurant types for gift cards, essential program elements, POS integration (or lack thereof), digital vs. physical options, effective marketing strategies (beyond the "buy X get Y" promo), and the role of personalization and AI. Learn best practices from purchase to redemption and discover what to look for in a gift card provider.

Wednesday Jan 15, 2025

Tired of shouting into the void with your restaurant marketing? 📢 This episode is for you! 💥
We're diving deep into the world of customer segmentation with the one and only Arun AV. 💥 Learn how to identify your ideal customers, tailor your marketing messages, and watch your restaurant thrive. 🎙️ Listen Now!

Friday Jan 03, 2025

Online reviews: They can make or break you. ☠️
In this episode, we're spilling the tea on how to handle those brutal one-star rants, turn negative feedback into gold, and leverage positive reviews to attract new customers.
☕️ Listen Now!

Thursday Nov 28, 2024

Ever wondered how restaurants operate without a physical storefront?
Join us as we delve into the world of cloud kitchens and virtual brands. We'll discuss the strategies to build brand awareness, attract customers, and drive sales for your virtual restaurant. From choosing the right business model to crafting effective marketing campaigns, we've got you covered. Tune in to Episode 8 discover the secrets to success in the digital age of food delivery.

Wednesday Nov 06, 2024

Loyalty programs are all the rage in the restaurant industry. But are they worth the hype? In this episode, we dive deep into the world of loyalty programs, exploring the benefits, drawbacks, and best practices for implementing a successful program.
We'll discuss:
How to determine if a loyalty program is right for your restaurant.
The different types of loyalty programs and their pros and cons.
Tips for creating a loyalty program that drives customer engagement and repeat business.
The importance of tracking and analyzing loyalty program data.
The impact of points and freebies on customer loyalty.
Join us as we unravel the secrets of building a loyal customer base and taking your restaurant to the next level.

Local SEO for Restaurants

Wednesday Oct 30, 2024

Wednesday Oct 30, 2024

Join us as we delve into the world of local SEO and discover how to boost your restaurant's online visibility. In this episode, Rev talks about the strategies and tactics to attract more local customers and drive sales.

Friday Oct 11, 2024

Arun and Rev talk about strategies and tactics for successful marketing on food delivery platforms. Our special guest, Kelly Grogan, founder of CRUMBS, a leading firm specializing in boosting revenue for hospitality businesses, also shares her valuable insights and expertise.
The Speakers in this episode:
Arun AV: Founder and CEO of Qubriux, a leading provider of restaurant marketing solutions.
Rev Ciancio: Hospitality marketing consultant, tech evangelist, and co-founder of Handcraft Burgers & Brew.
Kelly Grogan: Founder of CRUMBS, a firm specializing in boosting revenue for hospitality businesses.
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Thursday Sep 26, 2024

In this episode, Rev and Arun continue talking about the effects of Email Marketing. If you haven't listened to Part 1, then listen to the previous episode before listening to this.

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