Up, Up and Away - The Restaurant Marketing Podcast

Tech Stack for Restaurants

Understanding the right technology infrastructure is vital for restaurant success in today's competitive environment. In Episode 16 of Up, Up and Away, the restaurant marketing podcast, the focus is on the concept of a consolidated tech stack for restaurants. We delve into the essential systems and the critical need for integration to improve efficiency and gain valuable insights.
Join us for a discussion on building a more streamlined and effective technology foundation for your restaurant.

Inclusive Menus: Super Serving Guests With Dietary Preferences and Allergies

Think a single veggie burger covers dietary needs? 🙄 Wrong. This episode tackles how restaurants often fail at inclusive menus (allergies, keto, vegan, GF & more) and how YOU can fix it to win loyal fans.
Learn the step-by-step framework to super serve these guests, find niche opportunities, market effectively, and crucially, avoid common mistakes like cross-contamination. Hosts Arun AV (Qubriux) & Rev Ciancio break down actionable strategies.
Stop leaving money on the table! Watch now, share this with a restaurant owner who needs it, and give us a rating!
#RestaurantMarketing #InclusiveMenu #DietaryRestrictions #Allergies #Vegan #GlutenFree #RestaurantTips #Podcast

The Perfect Instagram Optimization Plan (According to Meta)

In this episode, Rev Ciancio spills the beans on a TOP-SECRET meeting with a Meta Instagram Growth Advisor! He's sharing game-changing tactics – things he's personally tested and confirmed to actually work. This isn't your typical "influencer advice" – this is the real deal.

Beating the Weekday Blues: Boosting Restaurant Sales During Slow Times

Tired of crickets chirping in your restaurant during the week? 🦗💰 We get it. Weekday slumps are a killer. In this episode of Up, Up, and Away, we're serving up the real strategies to boost sales when business is slow. No fluff, just actionable tips from Qubriux's Arun and hospitality guru Rev. Let's turn those slow days into payday!
#qubriux #podcast #restaurantmarketing

Gift Cards & How to Turn Them Into a Profit

Gift cards: a restaurant's best friend or a marketing flop? This episode dives into the world of gift card programs, exploring whether they're worth the effort for independent restaurants. A New York restauranteur shares their skepticism, prompting a deep dive into what makes a gift card program successful. The discussion covers ideal restaurant types for gift cards, essential program elements, POS integration (or lack thereof), digital vs. physical options, effective marketing strategies (beyond the "buy X get Y" promo), and the role of personalization and AI. Learn best practices from purchase to redemption and discover what to look for in a gift card provider.

Customer Segmentation and Targeting

Tired of shouting into the void with your restaurant marketing? 📢 This episode is for you! 💥
We're diving deep into the world of customer segmentation with the one and only Arun AV. 💥 Learn how to identify your ideal customers, tailor your marketing messages, and watch your restaurant thrive. 🎙️ Listen Now!

Restaurants and Reviews - Gaining trust & Keeping your customers

Online reviews: They can make or break you. ☠️
In this episode, we're spilling the tea on how to handle those brutal one-star rants, turn negative feedback into gold, and leverage positive reviews to attract new customers.
☕️ Listen Now!

How to market a cloud kitchen/ ghost kitchen and or virtual brand.

Ever wondered how restaurants operate without a physical storefront?
Join us as we delve into the world of cloud kitchens and virtual brands. We'll discuss the strategies to build brand awareness, attract customers, and drive sales for your virtual restaurant. From choosing the right business model to crafting effective marketing campaigns, we've got you covered. Tune in to Episode 8 discover the secrets to success in the digital age of food delivery.

Choosing The Right Loyalty Program For Restaurants

Loyalty programs are all the rage in the restaurant industry. But are they worth the hype? In this episode, we dive deep into the world of loyalty programs, exploring the benefits, drawbacks, and best practices for implementing a successful program.
We'll discuss:
How to determine if a loyalty program is right for your restaurant.
The different types of loyalty programs and their pros and cons.
Tips for creating a loyalty program that drives customer engagement and repeat business.
The importance of tracking and analyzing loyalty program data.
The impact of points and freebies on customer loyalty.
Join us as we unravel the secrets of building a loyal customer base and taking your restaurant to the next level.

Local SEO for Restaurants

Join us as we delve into the world of local SEO and discover how to boost your restaurant's online visibility. In this episode, Rev talks about the strategies and tactics to attract more local customers and drive sales.