Up, Up and Away - The Restaurant Marketing Podcast

Customer Segmentation and Targeting

Tired of shouting into the void with your restaurant marketing? 📢 This episode is for you! 💥
We're diving deep into the world of customer segmentation with the one and only Arun AV. 💥 Learn how to identify your ideal customers, tailor your marketing messages, and watch your restaurant thrive. 🎙️ Listen Now!

Restaurants and Reviews - Gaining trust & Keeping your customers

Online reviews: They can make or break you. ☠️
In this episode, we're spilling the tea on how to handle those brutal one-star rants, turn negative feedback into gold, and leverage positive reviews to attract new customers.
☕️ Listen Now!

How to market a cloud kitchen/ ghost kitchen and or virtual brand.

Ever wondered how restaurants operate without a physical storefront?
Join us as we delve into the world of cloud kitchens and virtual brands. We'll discuss the strategies to build brand awareness, attract customers, and drive sales for your virtual restaurant. From choosing the right business model to crafting effective marketing campaigns, we've got you covered. Tune in to Episode 8 discover the secrets to success in the digital age of food delivery.

Choosing The Right Loyalty Program For Restaurants

Loyalty programs are all the rage in the restaurant industry. But are they worth the hype? In this episode, we dive deep into the world of loyalty programs, exploring the benefits, drawbacks, and best practices for implementing a successful program.
We'll discuss:
How to determine if a loyalty program is right for your restaurant.
The different types of loyalty programs and their pros and cons.
Tips for creating a loyalty program that drives customer engagement and repeat business.
The importance of tracking and analyzing loyalty program data.
The impact of points and freebies on customer loyalty.
Join us as we unravel the secrets of building a loyal customer base and taking your restaurant to the next level.

Local SEO for Restaurants

Join us as we delve into the world of local SEO and discover how to boost your restaurant's online visibility. In this episode, Rev talks about the strategies and tactics to attract more local customers and drive sales.

Marketing on Food Delivery Platforms

Arun and Rev talk about strategies and tactics for successful marketing on food delivery platforms. Our special guest, Kelly Grogan, founder of CRUMBS, a leading firm specializing in boosting revenue for hospitality businesses, also shares her valuable insights and expertise.
The Speakers in this episode:
Arun AV: Founder and CEO of Qubriux, a leading provider of restaurant marketing solutions.
Rev Ciancio: Hospitality marketing consultant, tech evangelist, and co-founder of Handcraft Burgers & Brew.
Kelly Grogan: Founder of CRUMBS, a firm specializing in boosting revenue for hospitality businesses.
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Email Marketing for Restaurants (Part 2): Best practices, automation, and building email lists.

In this episode, Rev and Arun continue talking about the effects of Email Marketing. If you haven't listened to Part 1, then listen to the previous episode before listening to this.

Email Marketing for Restaurants (Part 1): Best practices, automation, and building email lists.

Email marketing still remains a powerful tool for restaurants to reach and engage their customers. In this episode, we'll discuss the best practices for creating effective email campaigns, automating your marketing efforts, and building a loyal email list.
Key Talking Points:
The importance of email marketing for restaurants
Building and growing your email list
Crafting compelling email content
Email automation and personalization
Measuring email marketing success
Tune in to learn how to leverage email marketing to drive customer loyalty and boost your restaurant's bottom line.

Retention Marketing in Social Media

Retaining customers is as important as acquiring new ones. Social media offers a powerful platform to build relationships, foster loyalty, and encourage repeat business. In this episode, we'll delve into the strategies and tactics that restaurants can use to leverage social media for effective retention marketing.

Discounts: How to win the value war or discounting the right way.

In today's competitive restaurant landscape, offering discounts can be a powerful tool to attract new customers and retain existing ones. However, indiscriminate discounting can erode your brand value and margins. In this episode, we'll explore the art of discounting and discuss strategies to use discounts effectively to drive revenue and profitability.